MEASURE Evaluation’s PLACE method builds local capacity to find HIV-positive people who are not on treatment, who may not know their HIV status, and who therefore are at risk of infecting others. The HIV/AIDS epidemic is often concentrated among “key populations”—men who have sex with men, female sex workers, transgender people, and people who inject drugs. Sharon Weir, the senior technical advisor for key populations at MEASURE Evaluation—funded by the United States Agency for International Development and the U.S. President’s Emergency Plan for AIDS Relief—says this group is key to the epidemic. This short video puts PLACE into perspective as an important tool to address the epidemic and take health services to people who have HIV or are at risk for acquiring it. See it on Vimeo https://vimeo.com/308943927 or on YouTube https://youtu.be/PMXjPnyyl4Q.