The PrEP Communications Accelerator is a free interactive, digital resource that supports national governments, program implementers, and health practitioners to develop marketing and communications that drive demand for PrEP in sub-Saharan Africa. Both easy-to-use and information-rich, the Accelerator offers tested guidance throughout the lifecycle of a PrEP communications campaign and can be applicable across all PrEP formulations.
The Accelerator also includes information about creating an enabling environment for PrEP with communications for the general population. Here, the goal is not to encourage the use of PrEP by everyone, but rather to educate the full population about PrEP and create general positive awareness for this new HIV prevention method. Creating a supportive environment for PrEP is vital to its success.
The PrEP Communications Accelerator was written with five target audiences for HIV prevention in mind. All five are high-risk populations across sub-Saharan Africa: adolescent girls and young women, female sex workers, serodiscordant couples, men who have sex with men, and people who inject drugs.