Development of a National Campaign Addressing South African Men's Fears About HIV Counseling and Testing and Antiretroviral Treatment

Orr, Neil; Hajiyiannis, Helen; Myers, Laura; Makhubele, Mzamani Benjamin; Matekane, Tselisehang; Delate, Richard; Mahlasela, Lusanda; Goldblatt, Brenda

South African men are less likely to get tested for HIV than women and are more likely to commence antiretroviral treatment (ART) at later stages of disease, default on treatment, and to die from AIDS compared with women. The purpose of this study was to conduct formative research into the ideational and behavioral factors that enable or create obstacles to mens' uptake of HIV counseling and testing (HCT) and ART. The study consulted men with a goal of developing a communication campaign aimed at improving the uptake of HIV testing and ART initiation among men.

February 27, 2017
Year of publication
2017
Resource types
Journal and research articles
Countries
Tags
behavioral interventions, treatment outcomes, health communication, continuum of care, care cascade, HIV prevention, HIV testing and counseling (HTC), linkage to care, treatment, antiretroviral therapy, ART, adherence, social and behavior change communication (SBCC), South Africa, men, treatment defaulting, ART initiation

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