Creating Demand for Voluntary Medical Male Circumcision: A Training for Community Mobilizers

Creating demand for VMMC

Elizabeth Gold

Community mobilization and interpersonal communication are critical for engaging communities to create awareness and understanding about VMMC and generate demand for VMMC services. While there are other demand creation activities and approaches, such as use of mass media and social media, this guide focuses on community mobilization for VMMC services.

Community mobilizers need basic information about VMMC and HIV to understand what they are doing and why they are doing it. They also need to know how to perform their assigned tasks. With effective communication skills, community mobilizers can build rapport and confidently engage communities, specific groups, and individuals in meaningful and effective dialogue.

This training manual is a three-day course that:

  • Is designed for training mobilizers on demand creation for VMMC.
  • Covers all the necessary information on VMMC and demand creation to enable mobilizers to carry out their job effectively and with a client-centered approach.

The trainer will use this manual to train community mobilizers for two days in the classroom that include practical role-play exercises, with a third day for field visits to a VMMC clinic and observation of a mobilization activity. Participants will be expected to use the skills and knowledge gained to implement community mobilization for VMMC

March 12, 2019
Year of publication
Resource types
Programmatic guidance, Tools, Training materials
community mobilization, VMMC, voluntary male medical circumcision (VMCC), demand creation

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