It’s been called a “gold standard” for reducing HIV transmission by finding
hard-to-reach people and connecting them to testing and treatment.
And now it’s even better.
There’s power in OPTIONS: Recent developments from the project that is optimizing HIV prevention technology introduction on schedule
“We know that life-changing HIV prevention solutions are available, but it’s critical to think strategically about how an innovation like PrEP is meaningful to our priority users. By understanding who our user is, what is important to them, and how PrEP can be positioned as useful and beneficial, we can help create an enabling environment for PrEP uptake.” - Briana Ferrigno, McCann Health